History:
Disposable
travel diapers for infants were first marketed prior to 1940. Those were not
waterproof. PlayTex introduced their "Stretchy Baby Pants" in 1937 in
the USA, the first mass-marketed waterproof pants.
In the late 1950s disposable underpads
were introduced to the hospital and nursing home industry in the USA. Kendall
Mills was the leading supplier. By then infant disposables with combined
poly-plastic outer layer were being sold. Those did not have sticky tapes
attached, so they were either held together with the same diaper pins used on
cloth diapers, or separate sticky tape was used. That was similar to ordinary
medical adhesive tape.
Based on the Pampers R&D efforts,
which advanced the design of automated disposable diaper manufacturing
machines, P&G started a division to perfect adult disposables. Marketing of
those Attends in trade ads in hospital and nursing publications began in the
early 1970s. PaperPak Corporation had become a large maker of disposable
underpads to the hospital industry by the early 1980s and started making some
adult disposables.
Kimberly Clark Corporation decided to
enter the baby disposable business with Huggies to rival Pampers during the
1970s. Eventually they started a low key R&D effort in the adult disposable
line, but they held back actually making a major marketing effort until KCC was
convinced there actually were enough adult disposables being sold to make it
profitable.
By the time KCC rolled out Depend in
the early 1980s Attends were being sold in most supermarkets and drug stores.
The marketing department at KCC made the bold decision to hire June Allyson, a
singing dancing sweetheart actress from the 1940s to be the spokesperson on TV
for Depend.
Newer Diapers are now available for
adults to best comfort and usability.
Problem
statement:
Incontinence
is a common embarrassing problem which has a profound effect on social and
psychological well-being. People wear absorbent products for urine and/or
faeces and protect their clothes.
Who
are the major users of adsorbent product?
·
younger women after reproductive age
·
older men with prostate disease like BPH
·
patients with neurological conditions like paralysis, spinal
injuries, Multiple sclerosis
·
older people with mobility and mental impairment- Alzheimers
disease, Parkinson disease and more
Adsorbent products used:
For
light incontinence – small pads
For
moderate-heavy incontinence - large absorbent pads: with a capacity of 2-3
litres
|
As per studies, of
the disposable designs, the more expensive pull-up and T-shaped diaper designs were not better
overall than the diaper for men, but the diaper was better than the insert
(the cheapest), making the diaper the most cost-effective disposable design
for men both day and night.Washable diapers are the least
expensive design but are unacceptable to most women at any time.
|
1.
Diapers are the most cost-effective disposable design for
men.
2.
Disposable pull-ups are most preferred for women
3.
Disposable inserts are a cheaper alternative (except in nursing
homes where diapers are preferred to inserts at night).
4.
Washable diapers are the cheapest design but have
limited acceptability.
Sponsor
Lifree adult adsorbent diaper is claimed to be Japan’s number one brand, now
available in Indian markets. The adsorbent product are stretchable, with high
adsorptive capacity, user friendly and leak proof. If you are user of adsorbent
products, you should give Lifree a try.
DISCLAIMER: *Data
source: INTAGE SRI, ADULT DIAPERS SALES, APR’10- JAN’16 . The views
about the product described here are solely in experience of the writer and
does not represent view of the Lifree company or this website.
Post a Comment